Google Ads · Professional training · Switzerland
Les Formations du TAO
A ROAS above 27. Session after session.
Les Formations du TAO trains reflexology and acupressure practitioners in Geneva. A new session could only run on one condition: enough sign-ups within a tight window. Minimum to run, 8 participants. Maximum capacity, 12. All on a deliberately small budget.
We ran a focused Google Ads campaign targeting Switzerland, built around high-intent searches for certified reflexology and acupressure training, and optimised for sign-ups. A single goal: fill the session without wasting a cent.
The result: on 1,250 CHF of spend, not the minimum of 8 but the full capacity of 12 seats filled, i.e. 34,680 CHF of training sold. A ROAS of nearly 28.
Les Formations du TAO
×
Knightwell
27.7
ROAS
34,680 CHF
Revenue generated
1,250 CHF
Google Ads budget
12
Enrolled · max capacity
8
Minimum required
Market
What came next: renewed and expanded
Next session
Engagement renewed
Lausanne
New training location
French market
New service launched
“
I called on Maxime for a targeted analysis and optimisation of my Google Ads campaigns. He was extremely efficient, very responsive and always full of good ideas.
Myriam Massé-Yang
Founder & General Manager · Les Formations du TAO