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Case studiesE-surfshop

Google Ads · Electric surf & foil · France

E-surfshop

From zero to the sector's number one. In under two years.

E-surfshop is a French reseller of electric surfboards and foils: a technical, high-ticket niche. The twist: we started together before the company even had a website. All the growth had to come through paid acquisition, in a sector that barely existed in search.

We built a SEA (Google Ads) strategy from scratch: capture an emerging demand, structure campaigns by range and intent, and optimise continuously on cost per acquisition and value generated, never on clicks alone.

In barely two years, E-surfshop became the number one reseller in its sector in France. Over the period: 306,719 € in revenue generated on 20,075 € invested, a ROAS above 15, and 232 sales at an average order value of 1,322 €.

Building on that position, the account was expanded internationally: selling to the United Arab Emirates, Qatar and Bahrain to unlock new revenue streams.

E-surfshop
E-surfshop
×
Knightwell
15.3
ROAS
306,719 €
Revenue generated
20,075 €
SEA budget
1,322 €
Avg. order value
No. 1
Market Leader Position
Market
The proof, in the Google Ads account
E-surfshop Google Ads account: cost, conversions and conversion value
Google Ads · ROAS 15.3 · 306,719 € in conversion value on 20,075 € invested · 232 conversions · 1,322 € average order value. Cumulative over the period.
The trajectory
Day 1
No website
SEA
Acquisition from scratch
< 2 years
Sector's number one
International
UAE, Qatar & Bahrain
I called on Maxime from the very launch of my business. He built my entire acquisition through Google Ads and supported me at every step, in a sector nobody knew yet. In under two years, I became the number one reseller of electric surfboards and foils in France. Rigorous, responsive and always results-focused: I recommend him without the slightest hesitation.
Eric Zabaloueff
Founder & Managing Director · E-surfshop

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