Google Ads · Boat & jet ski rental · France & Spain
Aventura Náutica
A ROAS above 14. Season after season.
In a seasonal, competitive market spanning two countries and several segments (licensed boats, licence-free boats, jet skis), the challenge was to capture high-intent demand, at the right moment and in several languages, without wasting a deliberately tight budget.
We built a Search campaign structure segmented by market, language and craft type (FR, ES, EN), driven by conversions and optimised continuously. One goal: turn every euro into bookings, not clicks that lead nowhere.
The result: campaigns leading the auctions on their key markets, a CTR held above 13% and a CPC kept between €0.27 and €0.29.
Aventura Náutica
×
Knightwell
€82,855
Revenue generated
€5,754
Budget · 3 months
346
Conversions
13.72%
CTR
€0.29
Avg. CPC
Markets
The proof
And the following season: ROAS 15.34
€37,726
Revenue generated
€2,458
Budget
165
Conversions
8,988
Clicks
67,627
Impressions
13.29%
CTR
From one account to a whole portfolio.
Buoyed by these results, the relationship expanded: new brands, new accounts, new channels.
Aventura Náutica
New channel launched · Meta Ads
Aventura Náutica
New channel launched · Microsoft Ads
Recambios Yam
New venture launched
Styx Motors
New venture launched
“
When Maxime took over our Google Ads, the difference was immediate: a return on investment we'd never reached before, and it held from one season to the next. What I value most is his responsiveness and his honesty. He never oversells, he just moves things forward. It was only natural to then hand him our Meta and Microsoft accounts, and then my other companies.
Sandra Champetier Pujolar
Founder & CEO · Aventura Náutica